Skip to content
Made forPhotographers & Visual Creatives

Getting bold on social media — fast

AI-assisted from upload to schedule — curate, caption, and create entire posts automatically, with full control whenever you want it.

Early access
Screen recording: opening the bulk schedule dialog and changing the distribution rules
Board

One plan, three views — board, week list, calendar. Open any post and see every channel it goes out on.

Framing

One wide photo, one portrait post. Split it across tiles, letterbox it, set the line — per channel, without leaving the composer.

Schedule

Hand a week of posts to one rule — cadence, how many a day, which hours. The calendar redraws as you turn it.

Composer

Caption, hashtags and platform warnings side by side — one card per channel, written for you.

Library

Your whole shoot, sorted. Folders, tags and descriptions come off the images themselves.

Who is published.social made for?

published.social starts where the work is already done. A full shoot, a finished project, weeks of a client’s feed. AI does the groundwork. The creative decisions stay yours.

  • Designers & illustrators

    The work is done. It just sits in a folder.

    Pull a finished project out of Eagle, group what belongs together, and post the work you already made.

    • Eagle plugin
    • A project to draft posts
    • Crops per platform
    • Layouts & title cards
    • Captions in your voice

  • Photographers

    One shoot, weeks of feed.

    Import straight from Lightroom, let the sets build themselves, and see every post before it goes live.

    • Lightroom Classic plugin
    • Set/carousel editor
    • Platform framing editor
    • Caption templates
    • Feed preview

  • Studios & agencies

    Several brands, one workflow.

    Every client keeps its own look, its own voice and its own queue — without a second tool per account.

    • Brand per client
    • Own voice per brand
    • Batch set generation
    • Batch post generation
    • Batch scheduling

How published.social fills the gap between your work
and social media

Import

Bring the work in

The edit is done. Hundreds of selects on a drive. Getting all of it in takes one drop, and that is where the stretch to your feed begins.

  • Upload

    AI assisted

    The whole folder at once.

    Drag it in and keep working while the upload runs in the background. Every file is analysed and tagged as it arrives.

    • Browser or plugin based
    • Full resolution
    • Metadata extraction
    • Auto-tagging
    The upload dialog: a drop zone above a grid of photos waiting to be uploaded, each with its file size.

  • Plugins

    Straight out of Lightroom and Eagle.

    Send your selects from where you already edit them. No export folder, no upload detour.

    • Direct post generation
Curate & organize

Find what belongs together

The posts are already in the pile. Search, group frames into sets, keep it all in one project.

  • Search

    AI assisted

    Find the frame you mean.

    Type what you remember. The search reads the picture, not the filename. Point at one frame and it brings back the rest of that look.

    • Semantic search
    • Similar frames

  • Set Editor

    AI assisted

    Curate your work.

    The creative part of a post happens here: which images belong together, and in what order. published.social can propose the grouping, you rearrange, swap and reorder until the set is the one you want.

    • Carousels in order
    • Easy drag and drop
    • Feed preview
    The set editor with several sets open, each one a row of frames under its own title.

  • Library

    AI assisted

    Your whole library, in order.

    One library for everything you upload, filed into folders per job and tagged on arrival.

    • Stacking filters
    • Multiple view modes

  • Set Generator

    AI assisted

    Selected images, grouped into sets.

    Select the images you want to work with. published.social proposes sets from them, grouped by theme, by colour or by capture time. Keep the ones that work, drop the rest.

  • Projects

    Organise images, sets and posts in projects.

    A project holds one job together: the images, the sets built from them and the posts they became.

Create

Turn your work into posts

Your images become draft posts, with a caption in your tone and a crop for every platform. You decide whether one goes out as a single frame, a carousel or a story series.

  • Post Generator

    AI assisted

    One briefing, platform-ready copy.

    Give it a briefing and it writes captions, tags and alt text for every post, tailored to each platform and yours to review.

    • Generate all at once
    • AI caption polish
    The shared layer of the post composer: one row of images from a shoot, the platforms this post goes out on, and the creative direction it is written from.
    The generated Instagram version of the post: caption in its field and the hashtags below it.

  • Caption Templates

    AI assisted

    For your niche and your voice.

    The templates for creative niches are already there. Pick the one that fits your work, and the captions read like you wrote them, not like a tool did.

  • Post types

    One set, every format.

    A single frame, a carousel of up to ten, a story series that goes out frame by frame at the interval you set, or a text post without an image.

  • Framing Editor

    Every crop a platform asks for.

    One image, every crop it needs: 4:5, 1:1, 9:16. Your edit stays untouched. Frame it once, then apply the settings to every other image in the post.

    • Letterbox framing
    • Widescreen split across slides
    • Different layouts
    • All platform formats
    • Reusable settings
    • Text and title cards
    The framing editor in its Instagram view: one panorama split across three carousel panels, with Instagram's own output formats open beside it.
Schedule

Plan weeks of social media posts

Draft posts land on the calendar, previewed where they will appear. Weeks of feed, off your plate.

  • Batch Draft Posts

    AI assisted

    A project of sets turns into posts.

    One pass drafts a post from every set in a project. Each one captioned, waiting for your review and your final adjustments.

    • Draft
      Single frames

      Form follows function, often with a bold accent — stark geometry, one frame at a time.

      Draft
      Detail close-ups

      Geometry demands a conversation between the skyline and the structure.

    • Draft
      Wide and aerial

      Some places make you slower. This is one of them, back on the Nordic coast.

      Generating
    • Generating
      Generating

  • Platform Preview

    See it before it goes live.

    Every post in the layout of each connected platform, as a feed card and in the profile grid.

  • Batch Scheduler

    One action, every draft scheduled.

    Set the interval, the posts per day and the time window once. The drafts spread across the calendar from there, around what is already on it.

  • Calendar, list & board

    One plan, three views.

    Every scheduled post in one place, sorted by date on the calendar, by status on the board, or as a full list. The overview holds when a lot is planned.

    • Calendar
    • List
    • Board
    The posting plan as a calendar: a weekday header above day cells, each scheduled post a coloured chip with its time.
    The same posts as a list: one row per post with its caption, type, platforms, date and status.
    The same posts as a board: columns for draft, ready, scheduled and published, each with its count.

Out it goes, approved by you, post by post.

Private beta

Ready to get your work online?

Upload your work and weeks of posts come back, sorted and captioned, waiting for your approval.

Early access

How AI can assist and help you

AI takes the busywork: sorting, drafting captions, filling the calendar. Every suggestion waits for your approval, so the creative decisions stay yours.

The AIsuggests · groups · drafts · plans
Youdecide · adjust · approve

  • AI automatically assigns rich tags and descriptions to every shot — mood, subject, style and more, instantly searchable with zero manual tagging.

    AutomaticMood & subjectInstantly searchable
Shot preview
AI-generated description of the shot
Auto-generated tags for the shot

Straight out of the framing editor

Cropped to a platform’s format. Posted whole on a border you pick. Titled, split across a carousel, or set beside its neighbours in one slide. Every tile is a real render, made with a couple of settings.

A slim tower against a pale mint sky, with “City Edges” set large in the empty sky beside it and a small line reading “A series on facades”
Display title
A black-and-white photograph of high-rise blocks, whole and uncropped, inside a 3:4 post on a white background
3:4 · white border
A hiker with an orange backpack on a glacier, cropped to a 9:16 vertical story
9:16 · cropped
A pink tower against a near-black sky, with a large “01” and a small “of 6” in the upper left — the opening slide of a carousel
Carousel index
A lone walker crossing an almost white snowfield, with the line “somewhere north of quiet” set very small beneath
A whisper of a caption
Two hands with wedding rings resting on blossoms, with “Ana & Luis” in a script face and the date beneath
Names in script
A road curving along a misty lake, with the title “The Road North” and a smaller line reading “Day 6 · Snæfellsnes” set over the lower half
Title on the photo
A detail of an embrace in soft daylight, set on a white 4:5 background with the photograph’s corners rounded
Rounded window
A 4:5 slide holding three landscape photographs stacked in rows: a misty mountain range, a lone house below cliffs, and a snow-covered peak
Layout · 3 rows
A single fir tree on a white dune, with “Room to breathe” stacked in three heavy lines in the empty half of the frame
Words stacked
A pastel high-rise under a pink evening sky, with “golden hour, again” written in a script face across the sky
Handwritten line
An Icelandic horse on a ridge, the whole frame uncropped inside a 4:5 post on a white background
4:5 · white border
A long-exposure horizon in greys, cropped square, with three mono lines of shot data over the dark band at the bottom
Shot data block
Four architecture photographs in a two-by-two grid on a white margin, with “Facades” set in the band beneath them
Layout + title
A single dry leaf on white, framed with a narrow border on three sides and a wide one below carrying the handwritten line “no. 15 — last leaf”
Wide bottom border
A black-and-white close view of a ring being placed on a gloved hand, cropped square
1:1 · detail
The left third of the harbour photograph as a carousel slide, with the title “Norway 2026 — Best of” set vertically on a white band
Split · slide 1 of 3
The middle third of the harbour photograph as a carousel slide, continuing the row of houses
Split · slide 2 of 3
The right third of the harbour photograph as a carousel slide, ending on the water and its reflections
Split · slide 3 of 3
A concrete grid facade against a deep teal sky, with the quote “Form follows the light.” centred in serif type above it
Serif quote
A black-and-white photograph of a figure against a rippling striped pattern, posted in its original proportions
As shot · no crop
A black-and-white frame of a couple seen from behind at the altar, uncropped inside a 4:5 post on a warm cream background
4:5 · cream border
Palm fronds against a pale sky, with “the light does the describing” set right-aligned in the bright corner
Right-aligned quote
A red expedition truck on a foggy plain, uncropped on a white 4:5 background with “Iceland 2026” set in the border below
Title in the border
A circular concrete ceiling opening onto the sky, cropped square, with “Look up” set in the bright centre
1:1 · statement
A bare tree in snow, uncropped on white, with “Winter Study” set in serif type in the border above it
Title above the frame
A 4:5 slide with two black-and-white photographs side by side on a white margin: the bow of a boat and a bare tree
Layout · 2 side by side
A symmetrical tower on a navy sky, uncropped on a white 4:5 background, with “Plate 08 · Concrete & Sky” set in the border beneath it
Caption in the border
A 4:5 slide on a cream margin: a couple walking away across the top, a bouquet and joined hands beneath, captioned “the whole day, in three”
Layout · 1 + 2 · cream
A hand holding a single rose, uncropped inside a 9:16 story on white, titled “Still life, no. 3” in the border below
9:16 · with border
A 4:5 slide holding four photographs in a two-by-two grid: steam vents, a lake road, a sheep under a storm sky and glacier ice
Layout · 2 × 2
A wet road under a towering storm cloud, uncropped inside a 4:5 post on a near-black background
4:5 · black · no padding
A dark glass facade curving against a white sky, with the kicker “Series · 2026” above the title “The Vertical City” in the empty white area
Kicker + title
A black felt heart on a white wall, cropped square, with “made by hand, as always” set beneath it
1:1 · one line
A bride from behind reaching into the sky in a meadow, cropped to 9:16, with “Save the date — June 2026 · Andalucía” set in the sky
9:16 · announcement
A steaming geothermal basin, uncropped and set small inside a 4:5 post on a warm sand background
4:5 · sand · wide padding
A ribbed tower against a blue sky, with “Built 1972 — renovated 2024” running vertically up the left edge
Line along the edge
FAQ

Still open questions?

If yours isn't here, write to us.

Ask a question
What is published.social?

published.social is an AI-assisted content workflow for photographers and visual creatives. It starts with the edited selects of a shoot, proposes which frames belong together, turns those sets into a draft post per channel, and publishes only after your approval. It is built for people whose work piles up faster than they can post it, and who want that part taken off their plate.

How is this different from a scheduler?

A scheduler works on one post at a time. The picture is already picked and the caption already written; the scheduler answers when that post goes out.

published.social starts earlier, with the edited photos or illustrations. Before the calendar comes into play, it does three things:

  1. It proposes which frames belong together.
  2. It writes a draft post per channel from those sets.
  3. It suggests the crops each platform needs.

Scheduling is included, but it is only the final step.

Do I have to change how I edit?

No. Culling and developing stay where you already do them: Lightroom, Capture One, whatever you work in. published.social picks up at the finished export.

There are two ways to get the files across:

  • Send selects straight over with the Lightroom or Eagle plugin.
  • Drop the files into the browser.

Nothing needs installing to start.

A second pick for social is optional, and can happen here. Bring more than you will post: published.social proposes which frames belong together, and you keep or drop them before anything becomes a draft post.

Which platforms can I publish to, and in which formats?

Instagram, Facebook, Threads, Pinterest, Bluesky and TikTok. Which formats a channel takes differs:

  • Single frames and carousels go to all six. The maximum number of frames differs per channel, and the editor shows the limit while you build.
  • Story series are Instagram and Facebook only.
  • Text-only posts work on Facebook, Threads and Bluesky.

Every channel gets a preview that renders the post the way that platform will. You connect an account through the platform’s own login, so published.social never sees your password. X, LinkedIn and Mastodon are not connectable today.

Can I post videos?

Yes. Where a video ends up depends on the channel:

  • On Instagram it goes out as a Reel.
  • On TikTok it goes out as a TikTok post.
  • On Threads, Facebook and Bluesky it goes out as a video post.
  • On Instagram and Threads a video can also sit in a carousel next to photos.

A video goes out exactly as you exported it. Cropping, layouts and title cards are for photos, so nothing is re-encoded. If a file exceeds a platform’s limits, published.social says so before you schedule it.

How much does the AI decide?

The AI proposes, you decide. It groups a shoot into sets, writes a caption per channel from your own photographs, suggests crops and spreads the drafts across a posting cadence you pick.

Nothing goes live on its own. Every draft lands in a review queue where you edit, swap or delete, and a post is published only after you approve it.

Do I still have to publish from my phone?

Not for the channels that allow direct publishing. This is how a post goes out:

  1. You approve the draft and pick a slot in the calendar.
  2. At that time, published.social sends it through the platform’s official API.
  3. If the platform refuses the post, the reason comes back and the post stays editable.

TikTok is the exception. Without TikTok’s direct-post permission on the account, the post is delivered to the creator’s TikTok inbox and you finish it there.

What happens to my photos, do you train AI on them?

No. Three things hold, and they are separate:

  • Analysis and caption generation run on Google Vertex AI under Google Cloud’s enterprise terms, and under those terms Google does not use what published.social sends to train its models.
  • Uploaded media sits in object storage restricted to the EU, and the AI calls run in EU regions.
  • Your export stays untouched. Every crop is a copy.

Which processors are involved, where they run and who can access what is set out in the privacy policy.

Read the privacy policy

Can I use it today?

published.social is in private beta. Join the waitlist and you get an email the moment your access is ready. Joining is free and commits you to nothing.

What will it cost?

Pricing is not final yet. There will be a small number of flat monthly plans, with no per-post billing and no AI credits to top up. We will publish the prices before you have to decide anything.